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Sasfin Cyclethon 2017


September 2017 - For immediate release

Spring into action for a good cause with the 2017 Sasfin Cyclethon at Melrose Arch

Johannesburg: Want to celebrate spring with a bit of spinning action while doing your bit for charity at the same time? You can at the Sasfin Cyclethon, proudly hosted by Melrose Arch and powered by Planet Fitness on 16 September 2017, in support of the Smile Foundation and HospiceWits.

Media personalities and Smile Foundation ambassadors, Harry Sideropolous and Phylicity Rekeen, will lend their support to the event as MCs on the day, along with other local celebrities who will challenge themselves and each other on the spinning bikes as they raise funds for children in need of reconstructive surgery and educational development.

The cyclethon takes place on Saturday, 16 September 2017 in the Piazza at Melrose Arch, and members of the public are invited to sign up for the hour-long sessions and cycle next to their favourite Hot 919 FM radio presenter. Hot 919 FM will be broadcasting live at the event and have been supporting the event by giving generously radio airtime in promoting the event.

This is the third year that Sasfin has supported the cyclethon as the headline sponsor. “Sasfin is proud to once again be sponsoring this wonderful family event that raises funds for two exceptional organisations. Both the Smile Foundation and Hospice Wits perform life changing work for many South Africans. At Sasfin, we go beyond, and we hope that Joburg will too and come out in massive support of these organisations.” Says Cathryn Pearman Head Marketing and Communications of Sasfin.

The 2016 Sasfin Cyclethon generated a total sum of R300 000 (after expenses), which was evenly distributed between the Smile Foundation and HospiceWits.

HospiceWits elected to allocate the funds raised towards the continuation of early childhood learning for the 86 orphans and vulnerable children of its patients.

CEO of HospiceWits, Jacqui Kaye says, “It is vital for us to continue to provide our HIV/Aids infected or affected 2-6-year-old children at Mapetla Day Care Centre with a place of safety and a good Early Childhood Development (ECD) Programme. In addition, the children receive regular medical and psychosocial assessments, supervised intake of anti-retroviral treatment, and daily nutritious meals.  It is a holistic programme and the children thrive in the stimulating, caring environment that offers a large playground area and a variety of educational equipment for their development.”

The Smile Foundation allocated its funds to the Friday theatre slate within the Department of Plastic and Reconstructive Surgery of a local academic hospital, to be used for facial reconstructive surgery for children.

“These funds have literally changed lives. By using them to facilitate critical facial reconstructive surgeries for children, we have helped to alleviate this surgical backlog. This has enabled more children who so desperately need surgery to finally get their operations, which is very encouraging, given that many children wait several years for their surgeries. Through the cyclethon, the public is having a direct and very positive effect in the lives of our country’s children,” says Hedley Lewis, Finance and Fundraising Executive of Smile Foundation.

“Supporting charity is important to Melrose Arch, and we are proud to host this event once again to raise funds for HospiceWits and the Smile Foundation,” says Mike Vermaak, MD of Melrose Arch. “It’s a fun day for the whole family. My team and I shall be cycling, and I encourage members of the community, corporates and schools to come and join us in supporting this worthy cause.”

“Planet Fitness has supported the Cyclethon since 1996, and is proud to once again actively assist in the hosting of this event in 2017. We are honoured to support the Cyclethon at Melrose Arch, providing the spinning bikes and giving back to both charities. It’s a great morning out to raise funds for kids in need while getting fit and having fun! We urge JHB residents to come cycle, to have some fun with us and to support this very worthy cause,” says Manny Rivera, CEO of Planet Fitness.

Kick start your spring with a spinning workout for a good cause! Enter online at or get down to the Piazza at Melrose Arch early on the day to register and book your spot. Entries cost just R160 per bike per hour, and the cyclethon runs from 7am to 1pm.


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Lisa Kalk

Cell: +27 83 675 0750




Sasfin Holdings Limited is a bank-controlling company that listed on the Johannesburg Stock Exchange in 1987. Sasfin provides a comprehensive range of specialist financial products and services for business banking and private wealth clients. This range of financial products and services focus on the needs of entrepreneurs, corporates, institutions and high net-worth individuals. Sasfin is ‘beyond a bank’, challenging itself to create tailor-made products and solutions that suit its clients’ needs – whether they are entrepreneurs, investors or individuals. It goes beyond the traditional expectations of the financial services industry and strives to deliver exceptional results with personalised service.



Since its launch on the 17th of November 2014, Hot 91.9 FM has rapidly become the station of choice for hundreds of thousands of Johannesburgers. Playing the best in ‘Old Skool’ and R&B music and featuring some of the country`s most popular radio personalities it`s no wonder that HOT 91.9FM scooped 10 prestigious 2017 Radio Awards including Best Breakfast Show.

The station is known for it`s commitment to the community that it serves: Lloyd Madurai, Founder and Managing Director of Hot 91.9FM concluded, "Over the past 3 years, Hot 91.9 has provided much-needed assistance and support to those in need within our community. Hot Cares is delighted to have partnered on this initiative and thank our listeners for their generosity, kindness, and support in assisting us in making a meaningful difference within our community."



We’re About Putting Smiles on the Faces of Children in South Africa.

Smile Foundation is a South African NGO that assists children with anomalies that require facial reconstructive surgery. We help children who suffer from treatable facial anomalies such as Cleft Lip and Palate, burns, Moebius syndrome (facial paralysis), Microtia (underdeveloped ears) and other conditions. We are currently based in 7 Academic Hospitals around South Africa. We are investing in the medical teams we work with, through a Skills Development programme, and we assist the hospitals by purchasing equipment for use by the Department of Plastic and Reconstructive Surgery.

Our Chief Patron, the late honourable Nelson Mandela’s wish was for us to assist as many children around South Africa as possible to alleviate the stigma attached to living with a facial condition. For more information, contact Smile Foundation on or 0861 276 453.



HospiceWits loves and cares for individuals diagnosed with life threatening illness.

We offer support and guidance to our patients and their families.

We welcome all who need us and no one is turned away regardless of age, race, religion or financial circumstances. We are a non-profit, charity organisation. We rely on the participation & support of corporates & individuals to raise funds and continue to grow our services.

HospiceWits serves the greater Johannesburg area, North, South and Soweto.

There is no end to our caring.






Melrose Arch General Manager Mike Vermaak confirms that the business’ desire to give comfort to those in need is an essential imperative in relation to its standing in Johannesburg. “Sustainability is a key focus of the precinct, whether on a development level or the lifestyle we offer to those who live, work, shop or play on the precinct. The opportunity to support an initiative that improves the quality of life -through palliative care- is both a privilege and a joy. Our hope is that this event will become a major part of the annual charity calendar, enabling the people of the city to contribute meaningfully to uplifting and sustaining the social economy, helping people that they may never get to know.”